The Art and Science of Customer Experience (e-book)

Front cover of The Art and Science of Customer Experience - book by Bluestone PIM

Customer experience is the new black. It builds customer loyalty and drives profits for your business. Yes, product design, price, and other factors are extremely important, but it is the customer experience that makes a sale. The challenge is, these days creating memorable experiences is harder, as many transactions occur without human interaction. In online sales, you… Read more

5 Examples of Great Storytelling Tactics for Boring Products

A creative copywriter taking advantage of storytelling opportunities

How do you tell a compelling product story when you’re not an innovative tech startup from Silicon Valley or manufacturer of some trendy fitness gear? The answer is creative storytelling. These brands prove that you can create great product storytelling — no matter what you're selling. Read more