7 Simple Ways to Improve E-commerce Customer Experience

Customer experience - metaphor of a progress towards perfect CX

Today, it’s really easy to set up an online shop and become part of the rapidly growing e-commerce industry. But, being a successful e-retailer often depends on having a good product or service and providing customers with great shopping experiences in every channel they prefer to use. Read more

5 Examples of Great Storytelling Tactics for Boring Products

A creative copywriter taking advantage of storytelling opportunities

How do you tell a compelling product story when you’re not an innovative tech startup from Silicon Valley or manufacturer of some trendy fitness gear? The answer is creative storytelling. These brands prove that you can create great product storytelling — no matter what you're selling. Read more