Category: Business Insights

Gradient background with omnichannel icons

Choosing between Omnichannel and Multichannel

Today, people are shopping where they find it most convenient and therefore, it’s increasingly important for brands and retailers to create excellent customer experience across offline and online channels. This is why they need to implement Omnichannel consistency and multichannel marketing. Yes, both of them.… Read more

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What is Product Information Management (PIM)?

When it comes to digital commerce and the world of online retail, PIM is not a hockey statistic also known as “Penalty Infraction Minutes”, definitely not a refreshing summertime drink called “Pimm”, neither a popular restaurant in Phuket, Thailand. So, what is PIM and why it’s so important for brands and retailers?… Read more

A vector graphic showing a mobile device with floating boxes showing users, ratings and reviews

[Infographic] What your customers (rightly) take for granted

Infographic about customer experience and omnichannel marketing. Read more

A vector graphic of a mobile device with floating boxes containing user reviews and rating

What your customers (rightly) take for granted

Your customers can become your brand's advocates. Simply provide them with an outstanding customer experience. Find out what you can (and should) do to get going. Read more

One PIM to rule them all

Having an efficient Product Information Management solution is like having the magical One Ring from J. R. R. Tolkien’s epic fantasy novel “The Lord of the Rings.”… Read more