Category: Business Insights

With or Without PIM: Business Benefits of Product Information Management

What are the benefits of PIM? Check out how a quality Product Information Management platform makes life easier for marketers, e-commerce managers, and the IT department. Read more

Shopping in 2030 and the growing importance of PIM

We have recently spoke to Einar Augedal in an interview about the future of Digital Commerce, hottest trends in online retail, the growing importance of PIM and Steven Spielberg’s "Minority Report". Read more

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The benefits of offering products through variants

Products are seldom sold as standalone items. More often than not, they come in product ranges, collections, lines or bundles. Here are some tips on how to work with product variants efficiently Read more

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5 ways to make your customers fall in love with your product

What all marketers want is when customers fall in love with products. Although love is more art than science, there are a few practical ways to give yourself a better chance of creating such a customer-product relationship. Here are 5 actionable tips for you. Read more

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When should I implement a PIM solution?

“Do I really need PIM when I already have an ERP system?”. “When should I consider implementing a PIM solution in my company?”. These are the most commonly asked questions we get from our prospects. We decided to answer these questions in an honest and transparent way. Truth is, not every e-commerce business needs a… Read more