Category: Business Insights

Bluestone PIM product page

The anatomy of conversion-driven product pages

Every online seller relies heavily on the effectiveness of product pages. What is the recipe for a conversion-focused killer product page? Read this article and don't miss out on conversions again! Read more

With or without PIM

With or Without PIM: Business Benefits of Product Information Management

What are the benefits of PIM? Check out how a quality Product Information Management platform makes life easier for marketers, e-commerce managers, and the IT department. Read more

Shopping in 2030 and the growing importance of PIM

We have recently spoke to Einar Augedal in an interview about the future of Digital Commerce, hottest trends in online retail, the growing importance of PIM and Steven Spielberg’s "Minority Report". Read more

Online shopping for tshirt with a mobile device

The benefits of offering products through variants

Products are seldom sold as standalone items. More often than not, they come in product ranges, collections, lines or bundles. Here are some tips on how to work with product variants efficiently Read more

A website offering various products surrounded by emoticons and reaction icons

5 ways to make your customers fall in love with your product

What all marketers want is when customers fall in love with products. Although love is more art than science, there are a few practical ways to give yourself a better chance of creating such a customer-product relationship. Here are 5 actionable tips for you. Read more