Category: Business Insights

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5 ways to make your customers fall in love with your product

What all marketers want is when customers fall in love with products. Although love is more art than science, there are a few practical ways to give yourself a better chance of creating such a customer-product relationship. Here are 5 actionable tips for you. Read more

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When should I implement a PIM solution?

“Do I really need PIM when I already have an ERP system?”. “When should I consider implementing a PIM solution in my company?”. These are the most commonly asked questions we get from our prospects. We decided to answer these questions in an honest and transparent way. Truth is, not every e-commerce business needs a… Read more

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How to work with product attributes?

How useful is a product if it does not satisfy a need or a want? The aim of producing and selling a product is to fulfill the former or the latter, and to do so better than the competitor. In today’s world, there are usually many supplier and product alternatives for every scenario. What you need to do is show your prospective buyer that your product meets their needs and desires best. There is always a niche, but each niche requires more relevant product information. Read more

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Above the Cloud, there is SaaS [Infographic]

An infographic about Cloud and SaaS - cloud adoption status and predictions, current and anticipated workload performed in the cloud and more. Read more

Cloud and SaaS definitions and distinctions

Above the Cloud, there is SaaS

Many PIM solutions, similarly to the vast majority of business apps, draw from cloud technology. In this article, we discuss what it means for an app to be cloud-native, or to operate in a SaaS mode, as opposed to being cloud-enabled. At the end, you will also find the pros and cons of cloud services. Read more