Bluestone PIM Blog

    2019 Our Picks on Bluestone Blog 2019 Our Picks on Bluestone Blog

    The year 2019 is almost over and we have to say it was an amazing journey! Thanks for the...


    4 Resolutions Every Ecommerce Manager Should Make in 2020 4 Resolutions Every Ecommerce Manager Should Make in 2020

    Once again, the time of making New Year resolutions has begun. If you want to go beyond a mere...


    The Art and Science of Customer Experience (e-book) The Art and Science of Customer Experience (e-book)

    Customer experience is the new black. It builds customer loyalty and helps you drive sales for your...


    7 Simple Ways to Improve E-commerce Customer Experience 7 Simple Ways to Improve E-commerce Customer Experience

    Customer experience is the future of digital commerce. According to Walker Insights, it is the key...


    5 Examples of Great Storytelling Tactics for Boring Products 5 Examples of Great Storytelling Tactics for Boring Products

    Not every brand offers products as inherently sexy as Apple, Nintendo, or Gucci. A hammer is just a...


    Convenience vs. Privacy: Serving Customers in a Connected World Convenience vs. Privacy: Serving Customers in a Connected World

    Technology advancements allow us to create new shopping experiences, and customers are eager to try...


    The Beginner’s Guide to Effective Product Storytelling The Beginner’s Guide to Effective Product Storytelling

    Author, entrepreneur and marketer Seth Godin once said: “Marketing is no longer about the stuff...


    Inside a Customer-First Company Inside a Customer-First Company

    In our office in Norway and in other countries, next to our logo, the primary spot is taken by this...


    Experience Is King: The Natural Progression from PIM to PXM Experience Is King: The Natural Progression from PIM to PXM

    Here’s the awful truth – as you’re reading these words, your products are competing with the exact...


    With or Without PIM: Business Benefits of Product Information Management With or Without PIM: Business Benefits of Product Information Management

    Imagine this. You just bought a brand-new house. There’s a front yard to play catch and a...


    Shopping in 2030 and the growing importance of PIM Shopping in 2030 and the growing importance of PIM

    Interview with Einar Augedal, CEO at Bluestone Q: Shopping in 2030. Do you think we’re going to...


    The benefits of offering products through variants The benefits of offering products through variants

    There are things in life we love to repeat. Like the Swedish people, who can’t imagine a day...