Janusz is a marketer with a passion for branding. He loves writing about everything related to ecommerce. He's part of the Bluestone PIM team. Subscribe to Inside PIM and get the scoop on the latest ecommerce stories from him and other great marketing writers.
How useful is a product if it does not satisfy a need or a want? The aim of producing and selling a product is to fulfill the former or the latter, and to do so better than the competitor. In today’s world, there are usually many supplier and product alternatives for every scenario. What you need to do is show your prospective buyer that your product meets their needs and desires best. There is always a niche, but each niche requires more relevant product information. Read more
PIM software can solve multiple challenges faced by companies across industries and borders, both typical ones experienced by the majority of businesses in e-commerce and more specific ones. Look below to see the examples. Read more
Many PIM solutions, similarly to the vast majority of business apps, draw from cloud technology. In this article, we discuss what it means for an app to be cloud-native, or to operate in a SaaS mode, as opposed to being cloud-enabled. At the end, you will also find the pros and cons of cloud services. Read more