All posts by Damian Zarzycki

Damian is a marketer with journalistic background and passion for storytelling. He blogs frequently on e-commerce trends, the need for brands to build better customer experience, and general sales / marketing topics. He's part of the Bluestone PIM team.

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Choosing between Omnichannel and Multichannel

Today, people are shopping where they find it most convenient and therefore, it’s increasingly important for brands and retailers to create excellent customer experience across offline and online channels. This is why they need to implement Omnichannel consistency and multichannel marketing. Yes, both of them.… Read more

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What is Product Information Management (PIM)?

When it comes to digital commerce and the world of online retail, PIM is not a hockey statistic also known as “Penalty Infraction Minutes”, definitely not a refreshing summertime drink called “Pimm”, neither a popular restaurant in Phuket, Thailand. So, what is PIM and why it’s so important for brands and retailers?… Read more

One PIM to rule them all

Having an efficient Product Information Management solution is like having the magical One Ring from J. R. R. Tolkien’s epic fantasy novel “The Lord of the Rings.”… Read more

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Omnichannel is the future of retail industry

Providing customers with a consistent sales experience is no longer just a best practice or luxury reserved only for the “big players.” It’s becoming a new standard for all retailers, wholesalers, and brands who want to stay competitive in the upcoming years.… Read more

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Welcome to subscription economy

World is moving toward subscription economy. Most of us are already using platforms such as Netflix, Dropbox or Spotify. But did you know that thanks to subscription-based services you can also develop your business?… Read more