All posts by Damian Zarzycki

Damian is a marketer with journalistic background and passion for storytelling. He blogs frequently on e-commerce trends, the need for brands to build better customer experience, and general sales / marketing topics. He's part of the Bluestone PIM team.

A young man resting on a setee using a laptop with a Black Friday graphics on the screen

Complete Guide to Prepare Your Business for Black Friday 2018

Black Friday, the biggest shopping day of the year (this year on November 23), is just around the corner and this means we’re one step from the official holiday season 2018. For all multi-channel retailers, the rule is simple – in order to turn big profits you need to prepare your business as well as your e-commerce… Read more

When should I implement a PIM solution?

“Do I really need PIM when I already have an ERP system?”. “When should I consider implementing a PIM solution in my company?”. These are the most commonly asked questions we get from our prospects. We decided to answer these questions in an honest and transparent way. Truth is, not every e-commerce business needs a… Read more

The Ultimate Cheat Sheet on Omnichannel

Omnichannel, understood as providing customers with a consistent sales experience, is one of the major e-commerce trends in 2018. But how to create successful omnichannel strategy? And how to use excellent product experience to deliver more revenue? Read the full article to get the answers to all your questions.… Read more

Omnichannel and Multichannel ebook chapter cover

Choosing between Omnichannel and Multichannel

Today, people are shopping where they find it most convenient and therefore, it’s increasingly important for brands and retailers to create excellent customer experience across offline and online channels. This is why they need to implement Omnichannel consistency and multichannel marketing. Yes, both of them.… Read more

What is Product Information Management

What is Product Information Management (PIM)?

When it comes to digital commerce and the world of online retail, PIM is not a hockey statistic also known as “Penalty Infraction Minutes”, definitely not a refreshing summertime drink called “Pimm”, neither a popular restaurant in Phuket, Thailand. So, what is PIM and why it’s so important for brands and retailers?… Read more