5 Tips on Creating Great Product Experience


Here’s the selection of our best tips on product experience. It doesn’t matter if you are reviewing your strategy or just starting out. Following these tips can help you present your products well and get them in front of more customers. Enjoy!

Tip #1: When it comes to managing product content, you should be putting all your eggs in one basket.

Selling a large volume of products online gets way easier once you centralize your product information. Don’t just take our word for it:

According to Ventana Research, 46% of companies that don’t have a single source of product information use Excel spreadsheets to manage product data.

And why is this bad?

47% of those companies admit they often find product-related errors. 19% of the errors have a major impact on sales performance.

Product Information Management can save you from that.

Read this article: How PIM helps to establish one source of truth

Tip #2: Customers have plenty of options for discovering and buying products – you need to meet them where they are.

According to Harvard Business Review, 73% of customers use multiple channels during their shopping journey.

Many retailers, brands or distributors want to expand their reach, but they face the problem of inconsistency in their product content. This prevents them from creating a unified shopping experience that customers now take for granted.

How can you create a successful strategy for your sales across channels?

Read this article: The ultimate cheat sheet on Omnichannel

Tip #3: Updating product content on multiple sales platforms doesn’t have to be a nightmare.

A Product Information Management system can do the heavy lifting for you. It means less manual work, as you automatically send product content to your e-commerce platform, online marketplaces, POS and more.

You can also take advantage of advanced integrations. For example, if your PIM system is integrated with Adobe InDesign, you will be able to quickly create catalogs and publications for print and digital use. Check out our marketplace to see other Apps that can speed up your product content workflows.

Visit Bluestone PIM Marketplace

Tip #4: Woody Allen says, “80% of success is showing up.” We say, 80% of success is a good data model.

Editing product content is a thorough job.

If your product catalog lacks structure, all your efforts are barely scratching the surface.

Without structure, you won’t see the similarities between your products and may end up duplicating your efforts.

A good data model allows you to work from top to bottom and reduce manual editing of individual products. This makes you more efficient, so that you can bring your products to the market faster ?

Watch this webinar to understand how Bluestone PIM lets you create a data model that suits your business.

Watch: How to set up your ideal PIM

Tip #5: Don’t wait another minute.

Now you know that PIM gives you control over quality of your product information, ensures consistency of your content across channels, and lets you work more efficiently.

All this to create a product experience that’s so engaging and so compelling that it sells every time.

So what’s holding you back?

Schedule a meeting with our expert and plan this journey with us.

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