7 Best Practices for Successful Product Information Management

How to successfuly implement a Product Information Management (PIM) solution and benefit from omnichannel consistency? We offer the following 7 recommendations based on “The next generation of PIM” report prepared by Ventana Research.

Consistent, accurate, and actionable product information is essential to any successful e-commerce business. Therefore, PIM is becoming a new standard for all multi-channel retailers, who want to stay competitive in the upcoming years.

Here are 7 best practices for successful PIM implementation based on a report prepared by Ventana Research – a respected benchmark business technology research company.

  1. Define roles and responsibilities

Your team can join forces in enriching product information. So, it may be beneficial to include marketing, sales, customer service, and operations in the process of product content production. Choose software that has specific capabilities for creating different roles.

  1. Standardize your product information

Quality PIM platform not only solve common issues such as eliminating errors and ensuring consistency but also help companies improve the customer experience, gain competitive advantage through faster time-to-market and improve the cross-sell and up-sell potential of products.

  1. Don’t use multiple systems

According to Ventana Research, 56 percent of all companies have more than 5 systems containing product data. Using too many tools means your product information is scattered across different systems which are usually incompatible. Also, there are too many disparate forms of data and there is no centralized information repository; instead there are multiple unsynchronized metadata stores.

  1. Use PIM to improve the customer experience (CX)

Large companies often have a complex value chains from suppliers to distributors to customers, and many of the contact points are electronic. Assess the extent of your digital commerce systems and consider the necessity of integrating product information management. You will quickly realize that the PIM platform can add significant value to business-to-business and business-to-consumer efforts.

  1. Forget about the spreadsheets nightmare

One thing is for sure, when your SKUs come in hundreds, spreadsheets are no longer up to the task. Develop a path to eliminate countless spreadsheets battles in your company and save time required to manage product information accurately.

  1. Data integration is crucial

Most companies have more than five systems that contain product data, which must be integrated to produce a single, consistent set of information. In this context, it is not surprising that data integration is the top technology used to support PIM. Determine whether such a tool is necessary, and look for products that can streamline this critical preliminary part of the process.

  1. Establish ongoing plans

If you’re planning to change the way you manage your product information in the next few months, be sure to build a strong business case, promote awareness of the need for improvement, and find resources and a budget to make it happen.

Also, it might be a good idea to contact a software company that offers smart, cloud-based, easy to implement PIM solution.

When considering PIM software, draw up a checklist of what it should be capable of, such as

  • running in the Cloud
  • enabling wide collaboration
  • offering bulk editing
  • having a Digital Asset Management
  • harnessing machine learning

Download an independent PIM report

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Posted by Damian Zarzycki

Damian is a marketer with journalistic background and passion for storytelling. He blogs frequently on e-commerce trends, the need for brands to build better customer experience, and general sales / marketing topics. He's part of the Bluestone PIM team.

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