What are the benefits of PIM? Check out how a quality Product Information Management platform makes life easier for marketers, e-commerce managers, and the IT department. Read more

We have recently spoke to Einar Augedal in an interview about the future of Digital Commerce, hottest trends in online retail, the growing importance of PIM and Steven Spielberg’s “Minority Report”. Read more

How to identify a true SaaS PIM from fake SaaS PIM? It’s simple. You just need to ask them these 7 basic questions about their solution. Read more

As 2018 is coming to an end, we’re throwing back our best articles we published throughout the last 12 months. Read more

How useful is a product if it does not satisfy a need or a want? The aim of producing and selling a product is to fulfill the former or the latter, and to do so better than the competitor. In today’s world, there are usually many supplier and product alternatives for every scenario. What you need to do is show your prospective buyer that your product meets their needs and desires best. There is always a niche, but each niche requires more relevant product information. Read more